Alright, folks. If you hang out online with internet techies like I do, you’ve likely heard some buzzwords like “HTML5″ and “microdata” being thrown around surrounding the release of WordPress 3.6 and Genesis 2.0. As of writing, WordPress 3.6 has been officially released, and Genesis 2.0 is right around the corner, with a scheduled release of sometime next week. It all sounds awesome, but how does it affect you as a blogger?
Here is the short answer: You want your website to be found by search engines. Search engines like microdata. Microdata is served up by HTML5. WordPress 3.6 + Genesis 2.0 + a Genesis 2.0 child theme support HTML5 markup.
…What the whaaaa? I know. It’s all super geeky and complicated, but let’s break this down into some bite-sized pieces:
What is HTML5?
HTML stands for Hypertext Markup Language, and it’s the primary coding language used to create web content. HTML5 is simply the latest version of the HTML coding language, and is packed with lots of awesome features, including microdata.
What is microdata?
Microdata is kind of like candy for search engines. It assigns labels to specific types of content, such as people, reviews, or events. Basically, it makes information reaaally easy for search engines to index. The less you make search engines work, the more they’ll like you and prioritize your content. To see some examples in action, check out Google’s microdata page.
Eep, do I have to add the microdata myself?
Thankfully WordPress 3.6, Genesis 2.0 and your Genesis 2.0 child theme do the heavy lifting, meaning you’ll reap many of the SEO benefits of microdata without ever having to touch code. That said, I’m a strong advocate of not simply knowing that things work, but learning why they work, so I encourage you to go out and learn more. Schema.org is a great place to start!
Do all Genesis child themes include HTML5 markup?
Sadly, no. Your child theme will still work just fine after you upgrade to WordPress 3.6 and Genesis 2.0 (and you definitely should upgrade!), but you will not reap all the SEO goodness unless your theme has been specifically upgraded to support HTML5.
The good news? I’ve got Genesis 2.0 versions of all my Genesis child themes in the pipeline! The 2.0 version of Crave is ready to be released as soon as Genesis 2.0 itself drops, with the other four to follow shortly after.
If you’re not using one of my themes, 2.0 versions of many popular StudioPress themes will become available upon the release of Genesis 2.0 as well (eleven40, Metro, Executive, Enterprise, Lifestyle and AgentPress to name a few).
If you’re currently using a custom (or highly customized) Genesis child theme, I recommend the Genesis Update service! They’ll revamp all your code with HTML5 markup while keeping your pretty design intact. :)
- The Marriage of HTML5 and Genesis | Web Savvy Marketing