When you request a quote on a custom blog design or website, you have the option of including a logo design with your order.
Some sort of title/graphic is usually included in the header of a website, so isn’t that the same thing as a logo? A logo can be used within a web design, but not all web designs include a logo. Clear as mud?
Here are two key differences between a web design and a logo:
Web headers and logos are not created equal
The graphics for my web designs are created at a resolution ideal for viewing online. They are generally small, enabling them to load quickly on a web page.
When a file is submitted for printing (e.g. for a business card), the artwork needs to be designed at a much larger size/higher resolution than the graphics used on your web page.
When you purchase a logo design, I create the artwork in vector format. This means it can be re-sized as big or small as you like without compromising the quality of the image. This ensures your logo will always be the proper size and resolution for anything you might need.
Intellectual property rights and who owns them
When I create your blog or website, I retain the intellectual property rights (IPR) to the design. The graphics in your blog or web design may not be used in any fashion without my express permission.
When you pay for a logo design, you are paying for the intellectual property rights, meaning you own the artwork. You are welcome to register your logo as a trademark and use it freely for branding purposes, such as having it printed on business cards, letterhead, advertisements, etc.
Who should purchase a logo
If you only blog as a hobby and don’t intend to launch a full-blown business, you can probably get by without a logo when you have your site designed. If you are a business owner who needs to have full control over your branding materials, a logo is a smart and necessary investment!
Authored by: Jessica Barnard